The Nutcracker, design and Art direction by Laura Lee Moreau at ge-o-de Studio

The Nutcracker

The Nutcracker

Team member(s)  Laura Lee Moreau
Expertise User Research, Wireframing, Art Direction, UI Design

The Nutcracker is a London-Based concept store founded in 2014 by a French couple, living at the time in Barcelona, Spain. Yup! You read right!

Responsive website design, The Nutcracker, E-commerce by ge-o-de Studio


We forged an inspiring online presence for this prestigious new e-commerce store.

This concept store proudly holds brands such as Fendi, Jacadi, Little Marc Jacobs and Petit Bateau, among many others. As a newcomer to the world of children’s fashion, the client wants to enter this market in a big way, establishing itself as a respectable and reliable source for high-end clothing and accessories.

Quickview of a product, The Nutcracker, E-commerce by ge-o-de Studio

The solution

We created a fully custom, responsive and elegantly sleek e-commerce website.
Adapted to today’s moms’ (and dads’) reality, The Nutcracker is responsive and optimized for smartphones. Users can shop around and easily add items to their shopping cart from their mobile or computer.

Product page - The Nutcracker by ge-o-de Studio

Responsive mobile screens, The Nutcracker, E-commerce by ge-o-de Studio

Wishlist UI tile, The Nutcracker by ge-o-de Studio

Full control to the customer

It is essential that visitors feel confident to shop as soon as they land on the website. Therefore, we give them the power to create Wish Lists, share their findings, become a VIP member and update their delivery information.


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